A comfy push-up bra. Yes. Really!

A comfy push-up bra. Yes. Really!

What’s the first thing a woman does when she gets home? Bra off, sweats on, of course. Why? Because that underwire bra, although sexy (and often essential!) is just so damn uncomfy

No matter what your size, the underwire invariably digs into your skin, so by the time 5pm rolls around, you’re desperate to get it off. But … ta da … today we found out about Triumph’s new Magic Wire … underwire support without a metal wire. The bust support system is enclosed inside the bra pad, so you feel only the soft fabric against your skin. Made from soft-cut wire, it ensures a firm but gentle hold, and has a built-in mesh stabilizer which moves with your body, offering additional support. Available in a T-Shirt and Push-Up styles, for sizes up to a DD cup; the existing (and glam) Magic Boost Lift Up balconette bra now also has Magic Wire, making it equally as comfy.

So … we may still whip off our bras when we get home, but it won’t still be because they’re uncomfortable. Thank heavens for Triumph!

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